AMSOIL, THE COMPANY OF FIRSTS

MILWAUKEE SYNTHETICS LLC

Since the introduction of AMSOIL synthetic motor oil in 1972, AMSOIL has gone on to develop the most complete line of synthetic lubricants and automotive products in the world. The history of AMSOIL product innovations is a checklist of industry firsts.

AMSOIL "firsts" in motor oil, two-cycle oil, gear lube, grease, air filter and oil filter technology are proof-positive of the AMSOIL commitment to innovation.

Though AMSOIL INC. was founded in 1972, its story begins in the mid 1960's, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (in fact, only synthetics stand up to the performance demands of jet engines) and began studying their possible automotive applications. In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.

The next year, Amatuzio developed a marketing plan to get his innovative but still unknownproduct to customers. His marketing plan enabled customers to have personal contact with a dealer who could take the time to explain the product and answer questions. The rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established high professional and ethical standards for a unique business opportunity.

AMSOIL, THE COMPANY OF FIRSTS

First to develop an API-rated 100 percent synthetic motor oil.
First to introduce the concept of "extended drain intervals" with a recommended 25,000-mile/1-year drain interval.
First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
First to manufacture synthetic gear lube for automotive use.
First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
First to manufacture a synthetic automatic transmission fluid for automotive use SINCE 1972

AMSOIL makes the majority of their lubricants right here in the United States. AMSOIL has always believed in making a great product and yet always keeps improving what they make.

AMSOIL has expanded into the market by starting the ALTRUM Health Division which makes multi-vitamins and enzyme specific supplements for a healthier life in todays fast paced world. ALTRUM also has AGRAND organic lawn care products and AQUABRITE water filters.

AMSOIL has grown over the years and because of that growth they were to develop into are to carry other products such as Mothers Care Products which a very large line of waxes, clay bars, leather conditioners / cleaners and tire / wheel care products. Please go to the ALTRUM page for further information on the ALTRUM line of products.