Here are just a few of the Official Amsoil Sponsorships.


Boyd Coddington from the TV series American Hot Rod
AMSOIL Teams Up With Boyd Coddington for Speed Week 2007 AMSOIL INC. and hot-rod building legend Boyd Coddington, host of the hit TLC TV series American Hot Rod, have teamed up for another exciting project. This project will take AMSOIL and Coddington to Speed Week 2007 at the Bonneville Salt Flats in Tooele County, Utah, where the goal is to surpass a speed of 200 mph in a car based on a 1927 Ford Model T Roadster. Built by Coddington and his crew, the car will feature a 1200+ horsepower General Motors intercooled, turbo-charged, 2.0 liter Ecotec engine with a Liberty six-speed transmission.
 
AMSOIL Official Oil of the 2007Diesel Power Challenge
The Diesel Power Challenge is the creation of Diesel Power Magazine and the Primedia Truck Group.  This was the third year of the Diesel Power Challenge, a grueling two-day event that tests the mettle of the toughest street legal turbo diesel trucks. The event in Utah will result in 40 pages of magazine coverage later this year, along with a one hour TV program to be aired nationally.

Four Wheeler Top Truck Challenge
The Four Wheeler Top Truck Challenge is a grueling challenge for off-road machines and the drivers involved.  Similar to the Diesel Power Challenge, participants are selected by the readers of Four Wheeler Magazine and come from all over the USA and Canada.  The Challenge consists of eight events designed to push the machine, the driver and the spotter to the limits.

National Street Rod Association
In 2007 AMSOIL became an official product sponsor of the National Street Rod Association (NSRA). The NSRA is a loyal network of more than 55,000 classic car enthusiasts, The organization puts on 13 national events per year in various parts of the country  with attendance well over 250,000 people. Spectators attend in order to see and hear many of the best constructed, most beautiful vintage automobiles around.

MOPAR Muscle Engine Challenge
At the Performance Racing Industry trade show in Orlando, Fla. in December 2006 AMSOIL announced its new affiliation with Mopar Muscle magazine to become “Official Oil” of theMOPAR Muscle Engine Challenge. The sponsorship is an excellent opportunity forAMSOIL to gain exposure with MOPAR enthusiasts across North America.

AMSOIL UNIVERSITY 2007

I recently attended AMSOIL UNIVERSITY, which was held by AMSOIL in Duluth, Minnesota and Superior, Wisconsin. It was an intense four day training on the principles of lubrication, filtration and mechanics of a vehicle. I also learned from chemists that help develop synthetic lubricants. This training was incredible, and I learned a tremendous amount of information. 

There were representatives from other companies that supply AMSOIL with additives, as well as representatives of NGK spark plugs, Mothers and Trico.

I was also honored to meet AJ AMATUZIO, the founder and CEO of AMSOIL, as well as his son ALAN AMATUZIO and the rest of the great employees at the AMSOIL corporate office and distribution center.

Some exciting news is that AMSOIL recently purchased a very large building in Superior, Wisconsin. With this building they will be able to move the entire "tank farm" inside and update the blending process. AMSOIL will be taking production from 15,000 gallons in 24 hours, to 15,000 gallons in 1 1/2 hours!

WHAT DOES A LUBRICANT DO?
Lubricants are used throughout your car. It is in your engine, transmission, differential, grease fittings, pretty much everywhere there are moving parts.

Lubricants are supposed to reduce friction allowing your car to work easier, reduce heat to make that specific part last longer and extend the lubricants life, clean, prevent contamination, dampen shock, prevent corrosion and transfer energy.

In cases where to fluid alone can not eliminate all metal to metal contact, chemical compounds are used to minimize friction and wear. These compounds are called additives.

In the perfect lubrication world, there is no contact between the parts, there should be a film of lubricant coating the metal. Imagine a thin pillow between the parts. This pillow will still allow the parts to function, but won't let the touch and wear each other down.


WHY AMSOIL?

AMSOIL - Read about AMSOIL's COMMITMENT TO EXCELLENCE!

Lubricants are derived from seperate groups of base stocks. Crude oil, petroleum based oil (mineral oils) are from a group I or II. Synthetic oils are from group III and IV.

Group III synthetics would be Mobil 1 oil and our XL oil. Our XL line guarantees 7500 miles between changes and can use any filter. The AMSOIL XL is commonly used in the oil change industry, such as oil change stores.

GROUP IV, which is the rest of the AMSOIL line, is a FULL SYNTHETIC oil consisting of all Polyalphaolefins (PAO's). Group IV is the best base stock available. It costs more, but it is the best. AMSOIL uses the best base, adds the best additives to it to make the best oil. This is why AMSOIL guarantees up to 25,000 miles or 1 year between changes, as long as you an AMSOIL filter.

Read the comparison ofAMSOIL VS THE COMPETITION.

I will simplify the lubrication and filtration process, but if you have any technical questions, as I now some will have, please contact me and I can further explain the technical aspect of it. I will break this down into categories below.

Crude Petroleum based lubricants
Come from crude oil from being drilled from far below the surface. From a barrel of crude oil (42 gallons) only a 1/2 gallon can be used to make lubricants. The rest of it is used for road asphalts and oil, various types of gas and a few other things.

In itself, crude is a poor lubricant. It is composed of a wide range of molecular weight hydrocarbons and its properties vary dramatically. There are high levels of contaminants including, water, sulfur, nitrogen and paraffin (wax).

Synthetic lubricants
Synthetic products simply are man made substance that replaces a natural substance, nylon rope instead of hemp, nylon coats instead of cotton. Just look around your house and look at things and see if it is made from a synthetic material and could have been made from a natural material.

There are new demands being placed on todays gears, transmissions, engines and engine oils:
Reduced Viscosity
Greater horsepower
Turbo charging
Leaner burn engines
Improved aerodynamic designs, which make it hard to cool parts
Increased operating temperatures
Reduced sump capacity

Synthetic lubricants are made in a controlled environment and are scientifically designed for a specific purpose. This allows the best lubricating qualities to be obtained.

As you probably know, synthetic lubricants are extremely popular since it protects your vehicle the best. Synthetics are used in production and put in several vehicles at the factory, vehicle such as Corvettes and numerous other high performance and high end vehicles. Wonder why the car manufacturer puts synthetics when making the car and not petroleum lubricants? To make the car work better, better tolerance to heat, same reason it is used NASCAR, and just about all, if not all other racing vehicles.

Why Amsoil over the other manufacturers?
Amsoil starts with the very best base to start the blending process, similar to building a race car starting with a Corvette. They then add the very best additives available on the market to this base. Would be like adding the best after market parts to a corvette to increase horse power, improve handling, etc. Amsoil searches world wide for the very best additives and uses them.

Other manufactures start with a lower quality base to start the blending process, same scenario above, but instead of the Corvette, it is an old beat up cylinder car. They try to take this old beat up car and add things to make it a race car. They have to add a lot of things, but no matter what they add, it just won't work. They are also usually constrained on buying all the additives from themselves.

MOTOR OIL
Motor oil is the lubricant that protects your engine, supposed to keep the moving parts from touching, keep them cool, make them work more efficiently. It has to perform in cold temperature, like cold winters here in Wisconsin and also just starting it up after the car has been sitting overnight. If it can't work in the cold, damage to the motor can occur. It also has to perform in hot environment, such as operating temperatures and hot summer days. In short, motor oil is the "life blood" of your car.

This is why we use multi-viscosity oils. This is the numbers you see on the bottle of oil, i.e. 10W-30, 0W-20, 5W-30, etc. The "W" does NOT stand for weight as most people think. The "W" stands for winter, what the viscosity is in the winter cold. The lower the number the more protection and fluidity in the winter. A 0W will be much thinner and flow quicker to protect parts than a 20W. But that 0W will not have good protection in the summer or at operating temperatures, it will be too thin. So that is where the multi-viscosity comes in. The second number is the thickness of the oil at operating temperatures. AMSOIL motor oil will not shear out of viscosity, if it says 0W-30, it will stay that way. Other oils "shear out". which means is starts at a 0W-30, but quickly degrades to a 0W-20 or worse.

GEAR LUBE
With todays cars and getting lighter, but having heavier towing capacity and horsepower, it is more important that ever to keep every moving part as cool as possible, keep it lubricated and make it last.

Inside your differential is a set of gears that make your car go. This the end of the drive-train. All of the horsepower and all of the weight of your vehicle, and anything you are towing depends on 2 teeth on a gear to make it go. This is why is so important to keep the differential protected. If the teeth start to wear, break down or malfunction your car won't be able to move.

The type of gears in differential need a special additive in the gear lube to keep the gear lube from spinning off as it turns. EP additives (extreme pressure), viscosity improvers (VI improvers), anti-wear, and oxidation inhibitors are some of the additives added to make the best gear lube.

AMSOIL gear lubes won't "shear out" of viscosity, meaning if it is a 75W-90, it will stay there, it won't shear out and change to a 75W-75 once it degrades. Amsoil just developed a 75W-110, which is a new viscosity. The margin for the 75W-90 was so large, many manufacturers kept it on the low side to save money. AMSOIL never had a problem keeping the 75W-90 high in the spectrum. AMSOIL's 75W-110 splits the difference between the 90 and 140. It gives you better protections than the 90, but not the thickness of the 140 which will decrease you mileage. I just put this in my van and love it.

AIR FILTRATION
Your motor needs air to mix with fuel to make the engine run. What is doesn't need is all the contaminants in the air to get inside. So we use air filters to catch particles before they make it in.

An air filter is like a screen on your window. If you the screen has wide mesh in it, large bugs and small birds would get into your house. So you tighten up the mesh, keeps birds and most of the bugs out, but not the little ones. You could keep reducing the screen mesh until it blocked everything, but then there wouldn't be any air coming in so you might as well close your window.

AMSOIL EaA air filters are the most efficient filters made. The four basic air filtration mechanisms are surface screening, depth screening, absorption and diffusion.

AMSOIL uses nanofiber technology to make the best air filter possible. Nanofiber media is used to protect the Abrams M1 tank engine.

EaA filters use a special grade cellulose media with nanofibers that is proprietary and made to specific specifications to enhanced flow. This makes them have extends life, 100,000 miles or 4 years, cleanable (all you do is vacuum), higher efficiency, higher capacity to fine dusts and the dust remains on the surface.

For those of you that use the oiled or "wet" filters, which I was one at one time, be careful. The oiled filters are made at a factory and oiled to the proper specification. What happens you have to clean it? Just vacuum it like an AMSOIL EaA? No, you have to wash it, let it dry and then re-oil it. Here is where it gets tricky. Not enough oil and particles of dust and other contaminants zip on through. Too much oil and your engine will suck some of this oil in and cause damage to your oxygen sensors, not a cheap repair.

OIL FILTERS
Like I mentioned above, oil is the life blood of your engine. Most oil filters have, and should, a by-pass valve. What this does is allow oil to by-pass the filter if there is a substantial drop in oil pressure. This allows un-filtered oil to circulate, which might sound harmful, but it is better than no oil flowing through. The by-pass might be activated because the oil is too thick, filter is clogged or a mechanical problem.

Amsoil synthetic lubricants have a low pour point so it won't be thick in the winter, it is synthetic, so it is a better oil from the start. This means that the chance of oil causing the by-pass valve to allow un-filtered oil to pass is slim. The other cause could be a clogged, cheap filter.. Not an issue with AMSOIL EaO filters.

AMSOIL oil filters are made of the highest premium grade available of advanced full synthetic media. The media fibers have a controlled size, shape and smaller nanofibers diameters due to the controlled process in manufacturing. This media has several US and international filtration patents. Synthetic media is more durable and will out last the service life of a cellulose filter. Hot oil will eventually degrade the resins that bind cellulose fibers. This is not an issue with the Amsoil oil filters.

The combination of AMSOIL synthetic oils and AMSOIL EaO oil filters is what allows the extended drain intervals.

If you see a pattern here, like most people do, it is that AMSOIL simply makes the best products. Starts with the best foundation, demands the best additives for its motor oils and other lubricants.